Benefit events are a wonderful way to raise money for schools, nonprofits, and religious organizations. There are many revenue strategies to consider for your event including silent auction tables, raffles, games, party boards, live auction, and special appeal/fund a need.
Including a live auction as part of your benefit event is a great way to bring in significant money for your group. This post will focus specifically on tips for your live auction to ensure your success.
I often get asked the question “Do we need a printed program at our event?” And the answer is... Yes, you do.
Having a printed program is another way you can engage your guests at your event and provide another avenue to showcase your mission, thank your sponsors and volunteers, show broad community support for your work, and if you have an auction it gives you another great way to highlight and market your live auction items.
What makes an amazing live auction?
What makes people bid generously and over value on items?
What is it that actually inspires giving when people gather together to support their favorite cause?
These are important questions that every live auction planner should be asking themselves.
Live auctions are rarely successful when approached from the mentality - if we build it they will come. Many groups work hard on their live auction packages only to see them not achieve the results they hoped for on the night of the event.
How many events have you been to in which the Live Auction always feels the same? A boring PowerPoint slide pops up for each item (that is if anyone even bothered to make one) as the emcee reads verbatim what’s already in the program (and on the slide too). The auctioneer quickly sells each item, one after the other, with little to no fanfare or celebration to mark each winning bidder’s victory. No wonder so many live auctions lose steam and leave the audience exhausted - eager to never return to your event!
Michael Faith Benefit Auctioneer and fundraising professional