I often get asked the question “Do we need a printed program at our event?” And the answer is... Yes, you do.
Having a printed program is another way you can engage your guests at your event and provide another avenue to showcase your mission, thank your sponsors and volunteers, show broad community support for your work, and if you have an auction it gives you another great way to highlight and market your live auction items.
What should every program have in it?
Tip: Be sure to make your font readable for your donors’ eyes. Many times organizations will reduce the size of the font to make printing cheaper. Don’t go less than 14pt font and usually, you will want to go at least 16pt.
Bonus Tip: Have your event planning team or auctioneer (or both) review your program before it goes to print--they go to a lot of events and can catch things that you may not.
Michael Faith Benefit Auctioneer and fundraising professional