Planning and executing a benefit event for your organization takes a lot of time, energy, and goodwill from your staff, board, volunteers, and donors. In fact, it’s one of the most time intensive ways to raise money. That’s why you want to make sure every resource you put into your event has the greatest return on investment. If you’re looking to maximize success and generate more revenue to put towards your mission and programs then be sure to follow the 3 P’s of event success
Purpose First, you need a clear purpose for the event. Events come in all shapes, sizes and flavors. There really isn’t a one size fits all answer to what is the best type of event. There are however best practices depending on what the main goal of the event is. Is the purpose of the event to raise as much money as possible? Is the emphasis on having a good party and celebration of your work? Having time to honor special guests through awards? To cultivate new donors, or deepen relationships with existing donors? Each of these priorities will represent a different approach and event night timeline and structure.
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AuthorMichael Faith Benefit Auctioneer and fundraising professional Archives
August 2023
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